A One-on-One With Linx Dating Creator Amy Andersen — How She Turned Into “Silicon Valley’s Cupid”

The Short variation: Whether they’re creating modern release of an already-cool item or coming up with the second large part of technology, singles in Silicon Valley can lead fast-paced lives — which means that dating often will get apply the backburner. Since 2003, Linx Dating and its Founder Amy Andersen being handling the needs of these active, relationship-minded pros with a curated, individualized, and intuition-based matchmaking program.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for its juggernaut technology businesses and innovative start-ups, to such an extent that there is actually a prominent Television program known as after it. Silicon Valley is also known for the passionate, hardworking, innovative, and committed those who just work at these businesses — all of these gives really to a fruitful career not fundamentally a fruitful matchmaking life.

“many of these people are very concentrated with the jobs this one time they awake and consider ‘Oh my personal gosh, i must discover my personal match. Best ways to go about performing that?'” stated local matchmaker Amy Andersen. Linx Dating is how they start carrying out that.

Created by Amy in 2003, Linx, for small, is a curated matchmaking solution for anyone active, high-profile unmarried specialists in Silicon Valley and the encompassing Bay neighborhood (also all over the world) who possessn’t been able to discover the connection they need. Nowadays, the organization is known as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately informed all of us regarding the “aha minute” that began it-all, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, in addition to personal connections she builds utilizing the men and women she assists.

Connecting the Gap Between solitary Men in Silicon Valley & solitary ladies in San Francisco

The determination for Linx was available in 2000 while Amy was employed in private customer solutions at a tech organization in San Francisco but staying in Silicon Valley. Whether or not it was at work, through buddies, or maybe just out, Amy often found men and women have been informed, successful, appealing, and well-rounded, nevertheless they were unmarried and don’t understand exactly why.

Knowing both areas really well, Amy pinpointed the difficulty: there had been a lot more available guys in Silicon Valley than San Fran and available feamales in San Fran than Silicon Valley. With regards to family members, buddies, and careers in their own particular metropolises, deciding to make the 50-minute car visit to fulfill special someone was not the leader in their particular minds, Amy revealed.

“that has been my ‘aha minute’ where I was thinking ‘imagine if we had been to bridge this space and produce these opportunities for those fantastic women in San Francisco and these great guys in Silicon Valley?'” she mentioned.

Amy next spent the second three years performing as much analysis as she could, making use of her business-oriented brain to get a significantly better thought of industry and interest in this matchmaking business. In 2003, when she had all her ducks in a row, she give up her work at Merrill Lynch, launched the business, and do not looked back.

“Starting Linx has been one of the better choices of my life,” she stated. “Facilitating these introductions and helping as a conduit between both of these class has proven be effective really well over the last 12+ many years that I’ve been achieving this.”

From Application to Even the Wedding, Amy can there be Every Step

Amy takes a tremendously practical approach together with her customers from starting to end, learning each individual independently, using their unique specific wishes and requirements during matchmaking, and supplying the woman professional advice all on the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, it all begins with the caliber of the customers. While various other matchmaking providers might take anyone who can be applied, Linx provides a substantial referral-based vetting system that makes their own clients stand out from the remainder. Every aspiring user must be suggested by an old or current member, a pal or get in touch with of Amy’s, and/or similar.

Amy gets a large number of recommendations everyday and displays each prospect herself. And if they’re 22 or 72, Asian or Latino, attorneys or designers, Amy is looking for people who are smart, healthier, relationship-minded, accomplished, committed, and top fascinating everyday lives all in all.

“provided that someone is passionate about their particular profession, that is what I’m trying to find. Beyond that, i am selecting folks who are well-rounded. Should it be volunteering or cooking or whatever it really is, i recently want to see they own a colorful, fascinating existence,” she mentioned. “If someone says if you ask me ‘All i really do is actually work’, i am probably not gonna want to assist all of them. Not simply would they n’t have balance in their physical lives, but in my opinion that is also indicative that they lack time for a relationship.”

Following preliminary assessment, Amy creates a private meet-and-greet, which she mentioned is the most important section of getting a client. This is where Amy extends to understand person, notice their own personal tale, to see what they’re looking for in someone (and whatever they’re maybe not searching for).

Most of all, Amy is actually determining if her business may be the right fit for both parties. Whether some body isn’t really 100% over their unique ex or are in a difficult phase regarding life, the woman instinct can determine if the time is actually down.

“The meet-and-greet is an important period for myself but way more for the prospect for a great study of just what Linx is about,” she mentioned. “men and women derive the solutions that they’re selecting from the meet-and-greet, and that’s really important because anyone exactly who goes down that highway becoming a customer, i wish to verify they feel ready to accept this process.”

If meet-and-greet goes really, they are going to keep coming back for a follow-up interview with Amy before selecting the account that is ideal for all of them and obtaining began on the matchmaking. Even though it appears as though an extended process, Amy said it really is essential because she desires every user are pleased with Linx and vice versa.

Matchmaking That Combines the consumer’s Wants & Amy’s Intuition

Besides evaluating every prospect, Amy normally the only individual at Linx would you the matchmaking, outsourcing the woman concierge services to experts like specialist closet stylists, beauty products music artists, and psychologists.

“it is a very small, boutique, niche matchmaking organization compared to many enterprises which have huge employees and branches all around the world and so forth, so Linx is extremely customized due to that,” she said.

The woman unique matchmaking system combines the granular metrics of just what individual wishes in a night out together (their unique preferred peak, age, income, etc. as well as their deal-breakers) and Amy’s all-natural talent and intuition for once you understand when two people belong collectively.

“These days, when it comes to once I build a match, about 75per cent if it is generated by abdomen, that impulse that states ‘Oh my personal goodness, i do believe I might be on to one thing here,'” Amy said.

Based on those facets, Amy will then take control of, scouring her database of qualified singles until she finds the most wonderful match each client.

Online Pre-Introductions Get Singles stoked up about Their Match

Once Amy has her perfect pairing, she will e-mail both men and women a “baby bio” of every additional, going for a picture for the other peoples individuality, pastimes, look, and receiving them stoked up about exactly how great they’d be together.

“I want my customers regarding side of their particular seats, jaws into floor, like ‘OMG this individual seems incredible,'” she said.

They are going to then arrive at ask Amy questions relating to their match and take the time they have to opt for by themselves as long as they believe its correct. During this period, Amy additionally makes sure the clients don’t know one another, whether through work or personal sectors or even past online dating escapades, thus we have all on a clean record.

“I have found there is certainly cross-pollination with my consumers in which they’ve somehow have met. I wish to avoid a situation in which they will have already met or they will have glanced at each and every other’s online users there was an excuse they chose to leave that chance,” she mentioned.

The full time from Amy’s preliminary email on set agreeing to meet usually takes 72 hrs, at that time Amy will be sending all of them a one-page, custom bio with more juicy details, such as their unique basic names. Amy mentioned she excludes finally labels up until the first day so that they can stay away from Googling one another, stepping into unique minds, and destroying the magic.

Sufficient reason for Amy getting old-school, she requires the guy to call the girl (no texting or emailing!) within 5 times to set up an excellent date where he treats the girl.

Heading Beyond a Matchmaker becoming a Liaison, Confidant, fuck buddy & Adviser

When Amy can make a match, she doesn’t merely send them down on very first go out with a “best of luck!” She provides pre-date mentoring that puts her clients relaxed and instructs all of them just how to reduce their own hectic resides down (at the least for one evening) She stated this will be particularly important in Silicon Valley, where everybody is actually working 24/7 and constantly have so many views running all the way through their particular thoughts.

“i really want you to overlook every little thing near you, the disruptions in daily life,” Amy said. “I wanted one to thoughtfully prepare for the big date because these fits actually count. Alot is actually driving in it mentally and financially, therefore I wish people to pay attention to those essential details and remember how important those very first impressions tend to be.”

“Amy provides exceeded every expectation and that I would highly recommend Linx. I have because satisfied a good man who i might n’t have satisfied usually. We’re having circumstances slow and witnessing exactly what the future keeps.” — A Linx Member

And since every member signals a two-year contract (that may be suspended anytime if they fulfill special someone), Amy turns out to be as spent as they are in this quest and it is able to develop a connection beyond a professional one. She actually gets invitations and pictures of infants who have been produced from previous people.

“which is mainly the reason why i really do this — it is very rewarding,” she said. “Far beyond my personal task of being a matchmaker, I’m a liaison, confidant, buddy, and adviser.”

Last Thoughts

Thanks to Amy’s dedication, resourcefulness, and love for her clients, Linx is caring for an under-served singles marketplace during the matchmaking market, and she actually is recently scratched the outer lining about what she will provide the Silicon Valley region in addition to world. We are surely looking towards just what arrives next.

“I’ve worked very hard to build an excellent reputation in this field, but I feel like I have so much more unearthing doing to obtain a lot more varied and interesting consumers just who I’m able to help,” she mentioned.

For ladies who want to join Linx Dating, click on this link. For men enthusiastic about joining, visit here. You may want to follow Linx and Amy on Twitter: @linxdating.